The vivo X200 series has been launched in Hong Kong. Recently, Frank（周展鋒先生） was invited as a guest speaker to engage with media representatives and influencers, and he also participated in an official press conference. Specializing in 3C products (Computers, Communications, and Consumer Electronics) and visual communication, Frank brings extensive experience in these fields. He previously worked in the marketing department of one of the world’s top three smart device brands. His first role involved handling electronic product sales and supplier orders, which gave him in-depth familiarity with related products. He is also skilled at using digital imagery to share information.
Additionally, Mr. Ken Chan, the official product specialist of vivo Hong Kong, was present to introduce the hardware specifications. Attendees gained a clear understanding of the technical details during the session. The marketing team also held exclusive workshops for media and KOL to help professionals across industries grasp the standout features of the X200 Series.
During the conference, the powerful configurations of the X200 and X200 Pro were highlighted. The devices boast the world’s first ZEISS APO in 200MP telephoto lens and are equipped with a TSMC 3nm process mobile SoC. The MediaTek Dimensity 9400 SoC features an enhanced in-chip cache within its next-generation all-big-core CPU architecture, which includes the new Cortex-X925 core approximately up to 3.62GHz.Also this time up to a 35% improvement in single-core performance, positioning it among the fastest mobile processors available.
Promotional activities were organized in collaboration with vivo Hong Kong’s marketing department. At Eslite Hong Kong, the team conducted photography workshops and product demonstrations to interact directly with consumers.
From my perspective, vivo’s consistent focus on high-end product development and strategic positioning will strengthen its competitiveness in the global market. In the consumer electronics industry, the key lies in creating value that aligns with user needs. Over the years, we have seen numerous brands lose their leading positions. To sustain growth, brands should prioritize profitability and the R&D investment while staying attuned to market demands.
Frank has consistently embraced the concept of cross-industry convergence as his collaborative strategy. Serving as the mastermind behind several generations of high-value 3C products over HKD4000 price ring range, he leads by example at the forefront, aiming to gain a comprehensive understanding of multifaceted challenges. Currently, he is opening up collaborative opportunities, leveraging action and expertise to deliver value, while gradually phasing out mediocrity rooted in talent suppression and unwise decision-making. Despite the challenges, he remains steadfast in prioritizing win-win collaboration and long-term value creation as ultimate goals.
文章來源：Frank（周展鋒先生）藝星集團首席創意咨詢師 兼 Mr Fung Production originator、2C Market Communication 終端產品分析師。
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